The Ernie Ball Family Brand includes Sterling by Music Man, a legacy of industry pioneers known for producing top-notch guitars and basses. In order to give musicians of all skill levels access to the renowned innovation and design that Ernie Ball Music Man is known for, the company launched a new sub-brand in 2008 called Sterling by Music Man. All Sterling by Music Man instruments are created by Ernie Ball's top-notch team of engineers and are built in Indonesia to the highest standards.